LOOKBOOK.nu is the largest online community dedicated to showcasing member-uploaded "street style" photography. Also known as "LB" or simply "lookbook," LOOKBOOK.nu is both a utility that allows members to document their evolving style & a collective gallery from which "lookbookers" and non-members can draw daily fashion inspiration. The most inspiring looks of the moment—as determined by community "hypes"—are displayed on the "Hot" page, while the most recent looks posted by reputable LB members are published to the "New" page. Founded in 2008, LOOKBOOK.nu was created to bring together creative, interesting, and openminded fashion enthusiasts, and to democratically recognize the talents of real people around the world. In a sense, LOOKBOOK.nu is the world's first, truly editorless fashion magazine.